Annual Employee Performance Appraisal Form

Sales Department / Master Counsellor

As a Master Counsellor in the Sales Department, you are the FIRST face of the company. The student's journey — admission, tuition payment, visa, and travel — starts with the trust YOU build. Revenue, brand, and pipeline all begin at your desk. Your monthly target is ₹10,00,000 (10 Lakhs), quarterly target ₹28,00,000 (28 Lakhs), annual target ₹1,20,00,000 (1.20 Crore). This appraisal evaluates how consistently you have delivered on these targets across all four quarters, your product mix, your pipeline, and the content / testimonials you have built for the company. Please answer honestly. Your responses will be cross-checked with CRM data, payment records, and the marketing video archive.